Media Monitoring Service Selection

An oilfield services company (Houston) — October 2013

This company used multiple suppliers to monitor the news mentioning them or their industry in print, Web, broadcast and social media. This required managing and renewing five separate contracts, and aggregating multiple redundant streams of alerts in order to synthesize the coverage.

We managed the issuance of an RFP and the evaluation of responses to form a recommendation for a streamlined and better integrated set of sources.

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