An oilfield services company (Paris) — March 2011—ongoing
This client had launched a website in 2005 to connect its ex-employees to the company and to each other. Due to the rapid adoption of social and professional networks since then, the strategy of having a private Web site for this purpose was no longer adequate; adoption and interest were falling off. We proposed to switch to a LinkedIn group and put in place strong governance and frequent discussion triggers. Under our guidance, the group grew from 6,000 to 34,000 members in five years.